California Consumer Privacy Act (CCPA)
Beginning in 2020, sweeping new privacy laws will require businesses to implement new controls and processes relating to their customer data. California’s law applies to companies that do business in California, regardless of their location throughout the U.S. Other states– New York, Nevada, Washington– are considering major consumer rights bills with similar legal requirements and penalties.
Existing data management solutions are customized and expensive. Therefore, the market is wide-open for a white label product that meets legal requirements and is designed to help companies integrate their data sets without costly processes.
This is why we have designed our Privacy Compliance Tool, known as “PCT.”
BASIC PROVISIONS OF THE CCPA
Consumers can make requests for their data
Consumers will have the right to contact a company to know what personal information a business has collected about them, the source of that data, the purpose of use and whether it is has been disclosed or sold to a third party. The PCT is designed to help a business meet such requests and track status.
The right to opt out of data sale or disclosure
The CCPA grants consumers the right to “opt out” of allowing a business to sell personal information to third parties. For consumers who under 16 years old, the right not to have their personal information sold without their consent.
The right to delete data
The CCPA give consumers a right to delete specific categories of their personal information. The PCT will help businesses implement these requests and also utilize the law’s exemptions to such deletion requests.
Enforcement rights
The CCPA carries significant penalties, ranging from $2500 to $7500 per incident. In addition, the Attorney General may bring enforcement actions. In the case of data breach, private law suits are permitted.